The only thing worth mentioning about this assignment is that it was so unusual:

"Write an ad which causes a national outcry pressuring the President into signing the Telecommunications Bill."

That's a lot to ask of a newspaper ad, so I decided not to target millions of people across the land.

It seemed to me this assignment really had a target audience of
just one guy.

The solution? Put an ad in the guy’s local paper, make sure he sees it, and keep running ads in the same space until he does
the right thing.

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